Search Engine Optimization Tips and Tricks

Search Engine Optimization Tips and Tricks are:

Incoming links (Back Links):

Google give more important to the back links for (Search Engine Page Ranking) SEPR Contributes for increasing the Page Raking.

Few More Steps to Increases the Page Ranks like:

• Submit your site to related directories and related to content of your web site.
• Submit articles containing a back link to article directories and web sites.
• Create a keyword rich blogs also containing a back link.
• Email on-competitive sites with a request for a back link with reciprocal link.
• Try to get your site listed on DMOZ.
• Submit your site to top Search engines like Google, Yahoo and Msn.
• Find out who is linking to your competitor and exchange the links with them.
• Viral marketing, add your URL to your product (if digital).
• Join a keyword related web-ring.
• Submit your content to RSS feeds.
• Add a ‘bookmark my site’ feature.

Importance of Internal Links:

Link all the pages to the home and separate the links with there categories.

Important of Internal links:

Unique Content plays a key role to increases the traffic and page rank of the web site because Google like the unique content.

Well Optimized Meta TITLE Tag:

• Most search engines will look first to the Title tag of the web page to know about your web page and after that give important to which keywords key words used in the title.
• Your keyword phrase in the Title tag.
• Avoid using the characters in your Title tag like a, an, and, the etc
• Write a Unique title for web pages with keywords rich and that reflect your content.
• Syntax for writing on Meta TITLE Tag:
• < Title > Search Engine Optimization Tips

Well Optimized Meta DESCRIPTION Tag:

• Meta Description tag is the text that will appear below the URL in the Search Engine Result Pages (SERP) and so must be user friendly and SEO friendly.
• If your Meta Description tag is meaning less to the user, they won’t visit your site.
• Meta Description Tag will have the first few lines of the opening paragraph.
• The Description Meta tag is also read by the search engines to help them figure out what your page is about so it must contain your keyword phrase for that page.
• Syntax for Writing a Meta Description Tag:
• < META NAME="description" CONTENT="Important tips on search engine optimization to make your web site SEO friendly and for increasing traffic." >

Well Optimized Meta Keyword Tags:

• Use max of 32 keywords in the title tag and which is related to your content.
• Syntax for writing the Meta KEYWORD Tag:
• < Title >Teach Yourself Guitar </Title> <META NAME="description" CONTENT=" ”> <META NAME="keywords" CONTENT="SEO, search engine, seo tips and seo triks.>
• Avoid using many repeated keywords in the meta keyword tag and to avoid being penalized for spamming your keyword Meta tag.

Include any Relevant Meta tags like:

• <META http-equiv="Content-Type" content="text/html;">
• <META NAME="Publisher" CONTENT=" SEOforGoogle.com ">
• <META NAME="revisit-after" CONTENT="30 days">
• <META NAME="Classification" Content="Search Engine Optimization, Google">

Important of Keyword Density:

• Avoid using more and repeating same keyword in the content because, the search engines will regard it as an obvious attempt to improve your Ranking and penalize you for keyword spam.
• Very important not to exceed an allowable ‘keyword density’ on your page.
• The keyword density is the Number of times your keyword appears in your page compared to the total number of words in the page.
• Aim for a keyword density of between 1-5% except for where your competitors are ranking well with a higher density.
• You can figure out what the density of a keyword is on any page using free tools.

Importance of Anchor Tag <A >:

Use the main keyword in the anchor tag <A > and title in the Anchor tag.

• <a href="http://www.search-engine-optimization.com/" Tilte= Search Engine Optimization >

Don’t have too many links containing the same keyword.

A page with too many links containing the same keyword on it, especially where they have too high a density compared to other page content, will most likely be penalized for spamming.

Use Cascading Style Sheets (CSS):

• Using tables to structure pages is fast becoming a search engine unfriendly way to build pages. Use CSS for clean, code light pages. Using ID’s to create CSS ‘hooks’ allows you to keyword load your page.
• Pages where all the styling is in the HTML are not only tiresome to make and maintain but are considered ‘bloated’ by search engines which may not spider very far down the page and may miss important content.

Key role of Robots.txt files:

Use Robots.txt files instead of Robots Meta tags, as some search engine robots do not recognize the Robots Meta tag and only use them to limit the access search engines have to stop those indexing pages that you don’t want to appear in the SERP, such as your product access page.

Keep your pages as close to the root domain as possible

Too many levels down - search engines will find it difficult to find and index pages this far down.

Importance of Site maps:

This is the one way search engines spiders will fallow the urls and index your pages.

• Syntax: <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" > < url > < loc >http://www.search-engine.com/< /loc > <lastmod >2008-01-01< /lastmod > <changefreq >monthly< /changefreq > < priority >0.8< /priority > < /url > < /urlset >

Submitting your Site to the Search Engines:

• Search engines prefer sites to be submitted manually as this makes them unlikely to be spam. Follow the rules laid out for manual submission and this will ensure that your site is indexed as quickly as possible and that it isn’t held back as a spam risk.
• Identify the correct directory for manual submission, if there is a choice, to speed up the process and help your position in the SERP.
• Manually submit your site to the top three search engines (Google, Yahoo & MSN). Do it once and then if your site hasn’t shown up at all a week later, do it again. Avoid multiple submissions, as you will be penalized for spamming.
• Once your site has been indexed, you do not need to do this again. There are a number of search engine submission services out there although there effectiveness is a matter of opinion. Here are the manual submission pages - Google, Yahoo, and MSN.

Tracking your progress on the search engines:

There are a number of free tools that to one degree or another can accurately tell you how your SEO efforts have paid off other than seeing traffic to your site increase

• Identify your search engine position for specific.
• Identify your Indexed Pages.
• Free tool can help you analyze your link popularity.
• Once you know what you have achieved, you can tweak your pages to improve their performance. SEO is an ongoing task.
• Every time the search engines change their search algorithms, you may benefit or suffer so check regularly.