Search Engine Marketing
Search Engine Marketing (SEM) is a one type of Internet Marketing. Search engine marketing is leads to promote websites in different search engines like Google, Yahoo, Msn and Aol etc, to increasing Search Engine result pages (SERPs).
History of Search Engine Marketing:
"Search Engine Marketing" was introduced by Danny Sullivan in 2001 to cover the few activities which are involved in Search Engine Optimization (SEO) and to managing paid listings at the search engines, submitting sites to directories, and developing online marketing strategies, organizations, and individuals. In 2007 Search Engine Marketing is stronger than compare to the 2002 vs 2006.
Search Engine help people find unique information quickly in search engine. Search engines developed business like as pay per click programs offered in 1996 and then Goto.com in 1998. Goto.com later changed as Overture in 2001, and purchased by Yahoo in 2003. Google search engine launched the Google Ad Words also began to offer advertisements on search results and pay-per-click programs proved to be primary money-makers for search engines.
Search Engine Optimization consultant’s offerings to help businesses learn about and use the advertising opportunities which is offered by search engines like Google, Yahoo etc. and few new agencies primarily focusing upon marketing and advertising through search engines.
Search Engine Marketing Types:
There are 3 types of Search Engine Marketing
- Search Engine Optimization(SEO),
- PPC
- Paid inclusion.
Search Engine Marketing (SEM) Offered by:
- Google Ad Words,
- Yahoo! Search Marketing
- Microsoft ad Center.
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